Lotje in Marocco

Hi, my name is LotjeFor the past three and a half years, I have been working as Development Manager for Fairtrade Original. One of my grandfathers was a farmer, the other one a baker. Obviously, food played a central role in our family and my fascination with our food chain started at an early age. 

For the future of good food

Over the years, I became interested in global food production and wanted to contribute to a more sustainable modelBy setting up and maintaining equitable supply chains for Fairtrade Original, I can this passion in my work. To achieve sustainable supply chains, I seek out business partners, agricultural cooperatives, processing plants and consultants in Africa and South America and closely manage those partnerships. My product portfolio contains, among others, our Mexican and Moroccan spice pastes and our coffee varieties. 

Chiraz, Hakima and Lotje visiting a spices cooperation in Morocco.

For the production of our range of spice pastes, we established long-term relationships with small-scale cooperatives of herbs and spice farmers. The processing plants that we have partnered up with receive the ingredients directly from these cooperatives. Local consultants Judith and Hakima assist our local partners in obtaining Fairtrade and organic certification, developing production plans and give advice on quality improvement.

Judith and Hakima help cooperatives become stronger entities while also taking on other projects to advance the entire supply chain. Examples of such projects are the construction of cold storage facilities and a produce distribution centre in Mexico.  


Lotje at Don Benito and Doña Josefina in Mexico during a weekly meeting together with all farmers of the cooperation.

Aiming for positive and sustainable change

My work for the Fairtrade Original coffee range includes finding new partners, maintaining existing relationships with coffee producing cooperatives and increasing supply chain sustainability. For one of the projects, the ‘True Price’ of coffee, we have teamed up with external consultants to investigate the hidden cost of coffee production. This involves looking into the effect of the coffee chain on biodiversity, carbon footprint, water resources and soil condition. We also look into the gap between the effective income of farmers and labourers and what is necessary to meet their basic needs. 

Lotje in Colombia with Reynaldo, coffee farmer at Red Ecolsierra

We subsequently develop further initiatives – which are partly funded by the Fairtrade Original Premium – aimed at dealing with te results of our findings. The ultimate goal of our efforts is securing a living income for local farming communities while delivering sustainably produced coffee with a positive impact on the natural environment.

To best preserve the original flavours, we strive to prepare and pack our products locally.
Read more about us